for Business Growth
Marketing is the science and art of customer attraction and satisfaction. You see, all professions and businesses need customers to survive, earn money and grow!
In marketing coaching, we are going to go through all the critical areas you should pay attention to, so that your marketing efforts as a solo professional, entrepreneur, business owner or executive are successful. It is as if you hire an experienced Marketing Manager who will show you the principles, methods and secrets of business success.
Firstly, we are going to delve into the anatomy of marketing: why should customers come to you, what is your main concept (idea) behind your product or service, how what you offer adds value to peoples’ lives, which problem do you solve, what need / desire do you satisfy and how can you do it more competitively than others in the Marketplace.
In addition, we will be talking about the different customer categories, how to segment prospects according to various criteria and how to focus your attention and efforts on the type(s) of customers who are the most interesting and the ones you wish to attract to your business.
Furthermore, we are going to analyze the different promotion strategies and methods, by beginning with simple, basic things, such as sending an informational e-mail or letter to your target audience, creating a leaflet, designing an effective website, to creating successful social media ads to bring you new customers.
And of course, we are going to talk about selling, how to have an effective sales conversation with your clients, how you should be presenting yourself and your product / service in a more appealing way in order to achieve higher sales closing rates.
Nowadays, under the pressure of the economic crisis, acquiring the right knowledge and applying the appropriate marketing strategies are more important than ever, to bring about professional success!
Areas / subjects:
✓ Raising the standards at all levels
✓ Organizing & managing time and processes
✓ Pricing strategy
✓ Personnel performance & motivation
✓ Relationships with associates and employees
✓ Customer payments & money management
Our Marketing Coaching programme is completed in 2 months. It includes weekly sessions with your coach (X 1 1/2 hours), as well as working on the development of a marketing action plan for your business.