Marketing is the science and art of customer attraction and satisfaction. You see, all professions and businesses need customers to survive, earn money and grow!
In our Small Business Marketing Coaching programme, we are going through all the critical areas you should pay attention to, so that your marketing efforts as a solo professional, entrepreneur, business owner or executive are more successful.
Firstly, we are going to delve into the anatomy of marketing: why should customers come to you, what is the main concept (idea) behind your product or service, how what you offer adds value to people's lives, which problem do you solve, what need / desire do you satisfy and how can you do it more competitively than others in the Marketplace.
In addition, we will be talking about the different customer categories, how to segment prospects according to various criteria and how to focus your attention and efforts on the type(s) of customers who are the most interesting, the ones you wish to attract to your business.
Furthermore, we are going to analyze the different promotion strategies and methods, by beginning with simple, basic things, such as sending an informational e-mail or letter to your target audience, creating a leaflet, designing an effective website, to creating successful social media ads to bring you new customers.
And of course, we will talk about selling, how to have an effective sales conversation with your clients, how you should be presenting yourself and your product / service in a more appealing way in order to achieve higher sales closing rates.
Nowadays, under the pressure of the economic recession, acquiring the right knowledge and applying the appropriate marketing strategies are more important than ever, to bring about professional success!
SMALL BUSINESS MARKETING COACHING
Main idea, purpose / vision / goals
Areas of differentiation; branding
Competitive analysis; success scoreboard
Customer expectations & pain points analysis
Focusing on specific products / customer types (niches)